Indoor golf news, gathered weekly by Golf Sim Spot
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Good Day Indoor Golf Club cut the ribbon October 27 at 364 Blount Ave., behind the Soak House downtown, pairing simulator bays with a bar, club sales and custom fittings. Owner Cody Collier named the club to carry on his grandfather's name and saying, and year-round memberships allow play at any time.
New venues open for play
Spot CheckBlack Tee Golf Club is open at 502 S. Brundidge St. as Troy's first golf simulator facility, with two bays bookable online and three membership tiers that all carry 24/7 access. Owners Jarrod Stone, Micah Johnson and Corey Lowe priced out building a real course first, then went indoors, and phase two already calls for more bays.
Spot CheckWaypoint 4180, the event center on the Kensington Golf Club campus at Westford Commons, opened its simulator lounge to public walk-ins November 1 after years of events-only use. The multi-sport sims also play basketball, hockey, soccer and baseball, and the room includes a full bar, pool table and practice putting area, running 9 a.m. to 10 p.m. weekdays and to 11 p.m. on weekends.
Announced, not yet open
Spot CheckGolf Envy's first Florida club holds its grand opening November 7 at 6531 Park of Commerce Blvd., with free simulator demos, contests and raffle prizes from 11 a.m. to 3 p.m. The Irvine, CA-based franchise runs 24-hour membership clubs on GOLFZON technology, including a moving floorplate that physically tilts to recreate uphill, downhill and sidehill lies.
Spot CheckJeff Herman, who opened the Memphis area's first Back Nine Golf in Collierville, TN, earlier this year, has his second under construction at 4846 Village Market Lane in Lakeland Town Square, opening by December. He's already scouting East Memphis locations for a third by next summer.
Spot CheckBrothers Gary and Stephen Levine are opening Dos Aces Golf at 5200 McDermott Road this fall: private, sound-dampened ProTee VX bays with more than 500 courses, keypad entry instead of a front desk, and 5 a.m. to 11 p.m. hours every day of the year. Memberships run month-to-month at $19 or $99 with no initiation fees, and the first 50 founding members lock in the top tier at a reduced rate.
Spot CheckPB&J Golf Group wants to turn the former Peter Rubi grocery space on Route 59 into a three-to-four-bay facility under the Back Nine franchise flag, with 24/7 member access by QR-code entry, joining locations in North Aurora, Naperville and Crystal Lake, IL. Village staff recommends approval, the Plan Commission reviews it November 4, and the Lopina family aims to open by the end of January.
Spot CheckLarry Leavister is preparing to open The Back Nine beside the Jersey Mike's at Plaza Parkway Shopping Center, which will be Davidson County's first golf simulator business and only the eighth Back Nine franchise in North Carolina. The parent company, based in St. George, UT, has expanded quickly across its six years in business.
Spot CheckThe Swing Bays is fitting out 5650 DTC Parkway, Suite 100, with four TrackMan bays, PGA coaching, club fitting and repair, and golf-specific fitness and nutrition programs ahead of a late-2026 opening. Owner Darryl Jones is modeling the Denver Tech Center location on the brand's original in Parker, CO.
Spot CheckGolfTRK lists two Portland, OR locations as coming soon, one in west downtown and one east of the Willamette, after opening its first Oregon facility at the Shoppes at Gateway in Springfield, OR, with five TrackMan bays and a PuttView putting green. The Kansas City-born training franchise has sold more than 60 units since opening its first location in 2023.
Brand and franchise moves
Spot CheckTopgolf and TMRW Sports struck a multi-year partnership that puts official TGL and WTGL competition holes into Topgolf venues and Toptracer ranges worldwide, alongside match-night watch parties and fan promotions. The kickoff Topgolf WTGL Challenge runs November 8 through December 23, with three winners drawing $500 gift cards for playing the pros' holes.
MBK to sell Golfzon County to Siena consortium at $1.3 billion valuation  KED Global
Spot CheckThe Siena Group and Ciel Investment Management agreed to buy Golfzon County, South Korea's largest golf course operator with 21 courses and 478 holes, from MBK Partners at an enterprise value around 1.8 trillion won, about $1.3 billion. Golfzon Holdings is contesting the deal, saying it cannot agree to the sale and announcing legal action over the share agreement.
Spot CheckGolf Genius mapped 2,683 simulator venues and 9,580 bays across 12 countries for its new Simulator Golf Market Insights Report (the United States sits outside this edition's scope) and found 43% of venues opened since 2020, with growth projected at 8-10% through 2030. The telling gap: 73% of mapped venues have booking software, but only 11% run any competition or league platform.
Briefly noted
Spot CheckPaddyShack Golf & Game Lounge won Fort Atkinson Plan Commission approval to consolidate its South Main Street storefronts behind a refreshed brick facade, clearing room for another golf simulator where the southern entrance now sits. The city's neighborhood services director says grander plans have been discussed but aren't public yet.
Spot CheckSure Swing cut the ribbon October 21 with three batting cages, three pitching cages and two TrackMan golf simulators under one climate-controlled roof, all rentable by the session or by membership. Owner Brett Gilbert built it so local athletes no longer drive to Huntsville, AL, or Chattanooga, TN, to train year-round.
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The Wire is produced with AI assistance under a human editor. Each week, stories about the U.S. indoor golf industry are gathered from public news sources. Before an edition publishes, every story is read in full and checked against the outlet that reported it, sponsored content and stories we cannot verify are cut, and the editor reviews and approves the finished issue. The original source is linked on every story so you can check our work.
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