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This Week at a GlanceSixteen dispatches this week, and the franchise map keeps filling in: GolfTRK opens a 15,000-square-foot flagship in Prairie Village after selling more than 60 units, Another Nine and Back Nine stake out Texas rooms, and Golf Lounge 18 takes 12,000 square feet at Austin's Tech Ridge. CityGolf USA has hired a real estate firm to find a Twin Cities site for a $15 million indoor course with real greens and sand bunkers, following its 18-hole build in West Nashville. On the numbers side, TruGolf's quarterly filing shows content software subscriptions edging past simulator hardware sales for the quarter, with revenue up 34.4% year over year. New rooms are also open in Albuquerque, Cypress, Edina and Brookfield, and BenQ has put AI inside a golf projector.
Putts N Pints has soft-opened at San Mateo and McLeod, the same Albuquerque corner where Putt-Putt Golf and Games closed in 2017. The team behind Brew Lab 101 built it out with three mini golf courses (two playable now), a retro arcade, a bar and a golf simulator, and a grand opening is still to come.
Spot CheckBabyDraw Golf opened Aug. 26 on House Hahl Road in Cypress with three TrackMan iO bays you book online and unlock with your own PIN. It runs 24 hours a day, so a 6 a.m. range session is genuinely on the table.
Spot CheckThe Sandtrap has opened below El Gaucho Grill in Brookfield as a year-round indoor golf and sports entertainment room. Along with the simulators there are pool tables, darts, arcade games and a full-service bar, with a family-friendly setup.
Spot CheckGeneral Sports Bar opens Tuesday, Sept. 8 in the old Salut space at 50th and France, named for the General Sports store that sat on France Avenue for more than 50 years. Downstairs holds the Caddy Shack, a golf simulator and darts room you can rent privately, next to skate sharpening service, while 30 HD TVs cover the room upstairs.
Spot CheckIndoor golf franchise Back Nine is preparing its first San Antonio location on North Loop 1604, with simulator bays that track ball flight and return swing analytics, plus a tiered membership that adds 24/7 access and guest privileges. No opening date has been announced, though filings put construction wrapping by February; Golf Galaxy also opens on the North Side this Friday with hitting bays, a putting green and a PGA professional on hand.
Spot CheckBirdie Bay Golf is aiming at mid-October for its first location, at 736 Gardner Road in Springboro, with five Trackman bays, a putting green, arcade games, a dart board, a full-service bar and a patio. Owners Dan Hoelting and Andrew Hudock cooked up the idea over the winter in Hoelting's basement, and say rental clubs and staff help will be waiting for first-timers.
Spot CheckCityGolf USA has hired a commercial real estate firm to find a Twin Cities site for a $15 million indoor facility that pairs simulator bays with synthetic-turf greens and real-sand bunkers. The company's first 18-hole indoor course is going into West Nashville, built around GOLFZON simulators and walkable real greens.
Spot CheckGolf Lounge 18 leased 12,000 square feet at the Shops at Tech Ridge in July and is building its Austin room around Trackman simulators stocked with more than 450 courses. Renovation starts in late September with completion expected in February 2027, so the opening date is still to be set.
Spot CheckAnother Nine is coming to 25282 Northwest Fwy. in Cypress, confirmed by real estate reps at NewQuest, on the self-service model: reserve online, get an access code by text and email, let yourself in. Each suite fits four to eight players around a Trackman simulator with more than 350 courses, plus bag storage, seating, a smart TV and a mini fridge, open 24 hours a day.
Spot CheckThe Yardage Club has started construction on a 24/7 simulator clubhouse at 110 South Hamilton St. in downtown Marshall's Social District, with a Fall 2026 target. The plan covers leagues, coaching, walk-in play, memberships, corporate gatherings and renting a bay for your own event.
Spot CheckBenQ introduced the AK900ST and AK800ST, which it bills as the first AI golf projectors, using an onboard processor to read the on-screen course, the room lighting and the impact screen, then adjust color, contrast and clarity in real time. Setup gets simpler too, with Auto Screen Fit 2.0 for curved or flat impact screens and motorized Auto Focus.
Spot CheckSj Holdings has proposed buying another 13.41% of GOLFZON Holdings for about 38.5 billion won, or 6,700 won a share, which would lift its stake to 36.15% on an expected Sept. 2 completion. Worth a look stateside: GOLFZON is the simulator brand behind CityGolf USA's Nashville build.
TRUG Q2 2026 Earnings: Loss Narrows Sharply Versus Expectations, but Stock Slips - Estimate Dispersion vinanet.vn
Spot CheckTruGolf's second-quarter revenue rose 34.4% year over year to roughly $5.8 million while its net loss narrowed to $447,808 from $3.3 million, per the Centerville, Utah company's 10-Q. The mix is the part to watch: content software subscriptions climbed to $2.82 million and passed simulator hardware at $2.72 million, and the filing reports $8.47 million in cash against a $2.35 million working capital deficit.
Spot CheckGolfTRK says it has sold more than 60 franchise units nationwide and opens its 15,000-square-foot flagship and corporate headquarters at 7068 Mission Rd. in Prairie Village on Sept. 10, with a ribbon cutting the next day. Inside are eight TrackMan bays and a 2,000-plus-square-foot PuttView green the company calls the largest PuttView experience in the country, run day to day by PGA professional Sally Krystyn.
Spot CheckPepperdine opened its nearly 8,000-square-foot Golf Clubhouse at Firestone Fieldhouse on Sept. 4 after two years of construction, giving the men's and women's programs a dedicated home on campus. The practice side runs TrackMan iO hitting bays and what the university calls one of the largest TOURPUTT simulators in the United States.
Oxford High School's new golf simulator is a hole-in-one WTVA
Spot CheckOxford High School put about $25,000 into a Full Swing simulator for its golf team, which head coach Cliff Ormon says takes the pressure off working around tee sheets at the area's two courses. The launch monitor reads club head speed, angle of attack, ball speed, launch angle, spin rate and spin axis, then puts the resulting ball flight on screen for range work or a simulated round.
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Every story above links to its original publisher. Headlines and short excerpts are reproduced for reference; all rights remain with the original outlets. Spot Check commentary is written by Golf Sim Spot.
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The Wire is produced with AI assistance under a human editor. Each week, stories about the U.S. indoor golf industry are gathered from public news sources. Before an edition publishes, every story is read in full and checked against the outlet that reported it, sponsored content and stories we cannot verify are cut, and the editor reviews and approves the finished issue. The original source is linked on every story so you can check our work.
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